KNOWS BEST

Creative consulting for brands that deserve more.

has better ideas than your dad

always ready to bring it

tell your mom i say hello

would approve

has your back

has better ideas than your dad ✦ always ready to bring it ✦ tell your mom i say hello ✦ would approve ✦ has your back ✦

Creative leadership built around what you actually need.

— CREATIVE CONSULTANT

‍ ‍More than a freelancer. Less than an agency.

Strategy, design, and everything between.

Creative direction, not decoration.

I help businesses at every stage figure out what their brand needs and then build it. Strategy, identity, design, campaigns, digital products, sometimes it's just me, sometimes I bring in the right people. Either way you get a creative partner who sees the full picture, sweats the details, and makes work you're genuinely proud of.

The thinking, the systems,
and the
craft.

— WHAT I BRING

I've spent my career building brands, leading teams, and designing products that actually work. That blend of creative, strategic, and operational thinking is what I bring to every client.

The Thinker

Great work starts with the right idea and the strategy to back it up. I take time to understand what your brand truly needs, finding the real opportunity and shaping a creative vision designed to deliver.

Big Picture Thinking Creative & Brand Strategy Concept Generation Storytelling Simplifying Complexity Problem Solving

The Architect

I build the systems that make great work repeatable. Workflows, team structures, and creative processes designed to grow with you and built to last.

Pattern Recognition Workflow Design Creative Operations Team Building Project Management

The Maker

This is where strategy meets execution. I've designed brands from the ground up, built digital products, directed campaigns, and created everything in between: logos, websites, packaging, social, and print. I don't just direct the work. I make it.

Art Direction Brand Design Logo Design, Web Design Product Design Social & Email Marketing UI/UX Campaigns

  • Creative Director/Copy Writer, DS+CO

    "Alexia is an amazing creative partner. She's a strategic, big-picture thinker and elevates every project she touches. She works fast, commits fully and has infectiously good energy. "

    — Robin Lohkamp

  • founder tibsar software & behervillage

    “Alexia has been amazing to work with. I’ve trusted her with branding for two of my own companies, and I continue to refer her to my clients because I know her work quality will always be exceptional. She has a strong creative eye, but her UX instinct truly sets her apart. There have been many times when I could tell something wasn’t working but couldn’t fully articulate how to improve it. Alexia was able to step in with clear, thoughtful guidance that made the solution obvious. She brings both strong design talent and strategic thinking to the table, making her an incredible partner.”

    — Sara Fuerst

  • Owner Arbor Venues & AGATHI & CO

    "Alexia has the rare ability to look at what you've built and turn it into a brand that finally feels like you. Our venue didn't change but our identity, visuals, and the way the world sees us completely did. Working with her was effortless, energizing, and honestly overdue. I'd recommend her without hesitation."

    — Agathi Graham

  • founder VerbaVista

    “I'd definitely recommend Alexia to anyone who needs help mapping out brand archetypes. When creating a fresh color scheme for Verbi and the VerbaVista platform, I found it really helpful that Alexia identified how certain colors should be used throughout the app in the brand guidance doc she created for me. I probably wouldn't have attempted to use two accent colors without that guidance! Alexia is absolutely delightful to work with in a nutshell. Her enthusiasm is contagious! I genuinely enjoyed each opportunity I had to chat with Alexia because she is supportive and great at putting things into perspective when talking to someone inexperienced in marketing and branding. Her firsthand experience as an entrepreneur is a unique asset. For example, when Alexia was one of our subject matter experts during Embark, her idea to do a "brain dump" to get all of my creative ideas out on a page was really helpful for me to make a few key decisions in the early stages of app development.”

    — Stephanie LaScala-Lodato

  • Senior Copywriter, DS+CO

    "Alexia is a true collaborator. She believes in embracing all perspectives and working together to find the best possible outcome, no matter the nature of the project. I had the good fortune to work with her for several years and always appreciated her thoughtfulness and willingness to try new things. She’s a creative force, plain and simple. "

    Nick Guadagnino