I’m an award-winning creative director based in Rochester, NY. I work with brands at every stage, from early-stage startups to established global names, delivering creative leadership that's focused, strategic, and built around what they actually need.

I've art directed, built brands from scratch, designed products, and led teams through the messy, exciting middle of it all. Two startup acquisitions. Dozens of brands. From CooperVision and Curél to George Washington University and Crescent Tools. Every project taught me something, and I brought all of it here.

The best work happens when you cut through the complexity, build the right team, and keep things simple and human.

That's why I started Your Mom. A place where creativity feels like creativity again: collaborative, energizing, and actually fun.