Smart Strategy. Fearless Design. Empowering Brands to Reach Their Full Potential.
Hey there, it's nice to meet you. I'm Alexia!
The creative mind behind Your Mom.
I'm an award-winning hybrid creative specializing in art direction, branding, visual, and product design, leading Your Mom's creative team in Rochester, NY. My work focuses on strategic design solutions that help brands define their identity and bring transformative ideas to life.
I cut through complexity to deliver design that truly works. I craft custom teams tailored to each client's unique needs, ensuring the right mix of skills and expertise for every project. Whether it's branding, product design, or creative strategy, I keep the process human, approachable, and genuinely collaborative because great work emerges when teams are truly engaged.
With creative leadership experience that includes guiding two acquired companies (Freshop/NCR and Bonafide/Coinbase), I've worked with brands across different industries, including CooperVision, Curél (US & Japan), United Way, George Washington University, ESL Federal Credit Union, Crescent Tools, and Frontier.
NEED A CREATIVE LEADER WITHOUT THE FULL-TIME COMMITMENT?
Your Mom handles full creative projects, but I also work directly with companies as a Fractional Creative Director and Creative Consultant, bringing strategic vision and hands-on leadership without the overhead.
I partner with startups professionalizing their creative function, established brands launching new products, and companies ready to think bigger about strategy and innovation. Whether you need someone to own brand strategy, drive product innovation, or level up your team, let's talk.
Your Mom takes a direct, results-driven approach. Let's make something Your Mom would be proud of.